PR & Social Media Specialist

Job description

We are seeking a talented and dynamic PR & Social Media Specialist to join our team. This role will be responsible for managing public relations strategies, media relations, and social media presence to enhance the company’s reputation and brand image. The ideal candidate will have a strong understanding of social media practices and the ability to create engaging content and interact with audiences on various social media platforms. Essential Duties and Responsibilities : - Assist in drafting press materials including press releases, media pitches and briefing documents - Build and maintain media lists across business and technology outlets - Track media coverage and compile weekly coverage reports, share of voice and sentiment summaries - Execute day-to-day social media publishing, with a focus on Linkedin for B2B audience - Amplify press coverage, announcements and thought leadership through social channels - Draft social posts aligned with corporate messaging and campaign goals - Monitor engagement and respond to comments in collaboration with internal teams - Repurpose media coverage into social content, blog summaries and internal newsletters - Coordinate with design team to...