Head of Global Customer & Market Insights

Job description

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Your mission: You’ll be the go‑to voice of the customer for the organisation - owning our learning agenda, elevating brand health measurement, and turning research into clear decisions that move the business. What you’ll do: - Own the learning agenda for Brand Marketing: define priority questions, map knowledge gaps, and align stakeholders on the roadmap. - Lead brand health measurement: evolve our tracking framework (awareness, consideration, preference, associations, mental availability), set targets with Brand leadership, and report progress with clarity. - Run customer research end‑to‑end: drivers/barriers, Category Entry Points, message/concept testing, segmen...