Associate Manager, Experience Merchandising – Personalization
Inspire · Boston, Massachusetts, US
The Associate Manager, Experience Merchandising role will own personalized member marketing campaigns across all owned digital platforms – mobile app, email,...
Job description
The Associate Manager, Experience Merchandising role will own personalized member marketing campaigns across all owned digital platforms – mobile app, email, push and .com. REPONSIBILITIES: Lead creative strategy for targeted and personalized marketing campaigns, leveraging tools like Movable Ink to build dynamic content and optimize performance Ensure al l personalized inbound member experiences complement outbound channels (email, push ) forming a cohesive omnichannel journey Use data-driven insights to help define segmentation, targeting, and personalization strategies that increase engagement and conversion while optimizing marketing ROI I dentify and implement test and learn opportunities in conjunction with CRM team to maximize segment performance against business objectives Manage pilot test for AI-powered personalization Collaborate with cross -functional partners, including eCommerce, CRM, Product Management, Customer Analytics, Campaign Programming, Brand Marketing and IMC Evaluate campaign performance to identify optimization opportunities and shape the evolution of future strategies and personalization roadmap EDUCATION QUALIFICATIONS: Minimum : 4 yr degree in business,...