Demand Generation Manager

Job description

Achievement Network (ANet) is a nonprofit organization dedicated to helping all students achieve strong educational outcomes. We partner with school and system leaders to strengthen teaching and learning through the strategic use of assessments, coaching, and tools that drive meaningful results. Individuals who join ANet become part of a dynamic, mission-driven, and collaborative organization focused on making a lasting impact in schools. We are committed to supporting one another and growing together as a team. OPPORTUNITY: ANet is seeking a Demand Generation Manager to design and operationalize a repeatable pipeline-generation engine that drives district adoption of Compass Math, a new assessment product. This is not a traditional demand generation role. Rather than focusing primarily on digital channels or marketing automation, this role is responsible for designing and executing high-impact growth plays—including events, targeted outreach, and content activation—that generate and progress demand in priority districts. The Demand Generation Manager will work in close partnership with Sales to ensure marketing efforts directly translate into sales conversations and pilot opportun...