Marketing Manager

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub. Job Purpose: The Marketing Manager is responsible for planning, developing, and executing direct marketing campaigns. This individual manages marketing initiatives across various channels, including email, direct mail, print, display, and social media. The Marketing Manager will collaborate with internal teams and external vendors to ensure campaigns are aligned with business objectives and regulatory requirements. Essential Responsibilities: - Understands the competitive environment and industry landscape. - Partners with leadership on specific areas of Marketing support, development of new collateral, and training needs. - Works with the internal Creative team and Marketing Agencies to aide in creative development. - Partners with the Digital Marketing team to streamline messaging in a consistent way to consumers. - Analyzes campaign performance and optimizes strategies to enhance member engagement and drive sales growth. - Conducts market research to further define and segment customer space for better targeting, lead gen, reporting, etc. - Works with key members of the Marketing leadership tea...