CSM
CreativeX · New York City, New York, US
Start Date: ASAP About CreativeX CreativeX is B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate crea...
Job description
Start Date: ASAP About CreativeX: CreativeX is B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more. We use computer vision and other machine learning techniques to extract creative data from our client’s digital advertising copy and transform those previously dark signals into a standardised data model at industrial scale. This creates a new, unique and powerful first party data set that represents the last and most impactful untapped reservoir of advertising performance. That’s because multiple studies have shown that the “Creative” itself is responsible for half of sales lift online, higher than reach, targeting, brand, & recency combined. But creative impact has always been the least analysed and least understood component of a complex set of marketing variables. This is the problem CreativeX is focussed on solving. We’re an end-to-end solution to ingest, process, and analyse content at scale. We help brands isolate c...