ABM Strategist

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description Summary: As an Account Based Marketing Strategist (ABM Strategist) on the AMER Account Based Marketing team, this individual is the Marketing lead for their aligned Regional Sales Team(s). The ABM Strategist is responsible for sales engagement and for creating a targeted, account-based marketing plan to build pipeline against Marketing and Sales targets and to accelerate deals to close. This role is both strategic and tactical – from territory and account planning to operationalizing multi-touch field and ABM programs, to customer and account engagement, follow-up, and optimization. In addition to executing field marketing activities, this role serves as a leader in Rocket’s account-based marketing strategy, leveraging intent data, and AI-powered insights to support Sales at the top and middle of the funnel. Key Responsibilities: Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align regional, account-based, and deal-based marketing initiatives with sales goals. Develop and execute a targeted, account-centric marketing plan that enhances pipel...