Organic Growth Team Lead

Job description

We’re hiring an Organic Growth Lead to own and scale Blacklane’s organic growth engine. In this role, you will be responsible for how people discover and book Blacklane organically through traditional Search (SEO), AI Engine Optimisation (AEO), Blog & Content and third-party websites. You will lead a small team and build the strategy, frameworks, and day‑to‑day operations that enable our organic channels to contribute to efficient growth and build durable, compounding growth loops outside of paid media through experimentation, measurement and continuous iteration. You’ll combine SEO and content fundamentals with newer Answer Engine Optimisation (AEO) / Generative Engine Optimisation (GEO) approaches, working closely with Product, Engineering, Brand Marketing, Public Relations and the wider Performance Marketing team. YOUR CHALLENGE: Own organic growth strategy and performance - Define and own the organic growth strategy for Blacklane across SEO, content, and AI‑influenced discovery (LLMs, AI Overviews, Answer Engines, et al). - Set clear objectives for organic channels (traffic, new customers, bookings, revenue contribution, efficiency) and how they support overall financial object...