Buyer Marketing Manager

Job description

Buyer Marketing Manager Location: UK (In commutable distance to our sites in either Doncaster, Canvey Island or Banbury) Salary: Competitive plus benefits: Job Summary: IAA, Inc. is seeking a Marketing Manager to join our IAA team. This person works cross-functionally to create, implement and measure multi-channel, digital-first marketing strategies. Specific focus is in growing awareness of the IAA brand, acquisition, activation and retention of the demand side of the marketplace. This person will work closely with a globally-based Marketing team, and in-country stakeholders to move the UK business forward. Key Responsibilities: - Development, execution and project management of digital-first, multi-channel marketing strategies across paid media, owned channels and earned channels as applicable. - Ensure consistent messaging, brand alignment and audience targeting across all campaign touchpoints - Tracking, measuring and reporting results from campaigns, events and projects - Collaboration with production team to ensure marketing materials have informative, motivating content that resonates with the foreign buyer audience - Detailed project management and organisation to ensure wo...