Loyalty Operations Specialist (Marketing Activation)

Job description

Job Description WHAT YOU’LL DO: As Loyalty Operations Specialist, you sit at the heart of Marketing Activation, turning loyalty ideas into consistent, high‑quality execution across our markets. This role is not about setting loyalty strategy — it’s about making loyalty work in practice, and at scale. You’ll act as the operational backbone of our loyalty setup, ensuring markets have the clarity, structure and support they need to activate membership initiatives effectively. Your key responsibilities include: - Act as a translator between strategic intent and operational reality, meaning translating global loyalty frameworks, concepts and roadmaps into clear, actionable operational guidelines, while supporting the rollout of new loyalty benefits, mechanics and initiatives. - Act as the point of contact for market loyalty operations, providing day‑to‑day support and guidance while balancing global standards with practical market adaptation, including issue resolution and clarifications. - Work closely and cross-functionally with Loyalty Business Experts, CRM and Marketing Activation to align loyalty with customer journeys, communication and commercial plans. - Create clear operational...