Affluent Marketeer

Job description

Affluent Segment Marketeer As the leading mobile‑led bank in the Netherlands, ING is committed to delivering a superior experience for all customers. Within our renewed Retail strategy, the Affluent segment has become a key growth area. To accelerate this ambition, we are looking for an experienced Segment Marketeer with deep expertise in marketing propositions and a strong track record in developing and implementing segment specific strategies. You are passionate about understanding customers, uncovering their needs, validating assumptions, and translating insights into innovative opportunities and successful propositions. Your Team: You will join the Daily Banking & Mobile‑Led Tribe , one of the largest Tribes within Private Individuals in the Netherlands. Responsible for the daily banking needs of nearly 8 million customers, this Tribe is the beating heart of ING. You will collaborate closely with fellow segment marketeers in the Acquisition & Value Proposition team , and work across the Tribe with squads in areas such as Savings, Investments, Brand & Marketing , and others. How You Succeed: As a mass affluent segment marketeer, you combine strategic thinking with hands-on execu...