Direct Marketing Operations Manager

Job description

Since our founding, we have redefined how people approach small-dollar loans—delivering over $1 billion in funding to more than 1.5 million customers, issuing over 4 million loans, and saving our customers more than $650 million. At Possible, we’re building a new type of consumer finance company; one that helps our customers stay out of debt rather than profit from their staying in it. We are a Public Benefit Corporation with the mission to help communities unlock economic mobility through affordable credit products crafted to improve financial health for generations. Join the team that’s making our goal a reality. Responsibilities: The Direct Marketing Operations Manager will optimize multi-channel direct mail and digital/email marketing campaigns, with a focus on customer acquisition. Specific duties and responsibilities include: - Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV). - Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-t...