E-Commerce Analyst
BlueRoot Health · Middletown, Connecticut, US
Description PURPOSE STATEMENT: We are looking for a data-driven, commercially minded Ecommerce Analyst to support channel strategy and performance across our...
Job description
Description PURPOSE STATEMENT: We are looking for a data-driven, commercially minded Ecommerce Analyst to support channel strategy and performance across our full brand portfolio. This role sits at the intersection of Amazon marketplace management and DTC analytics, giving you a rare view into how a multi-brand nutraceutical company competes and grows across both channels. You will turn data into decisions, helping the team understand what's working, what's not, and where the biggest opportunities lie. WHAT YOU’LL DO (MAJOR RESPONSIBILITIES): 1. Amazon Analytics & Marketplace Intelligence 2. DTC Analytics & CRO Support 3. Key Relationships o Marketing / Brand o Supply Chain o Tech o Finance o Agency partners (external) - Monitor and report on Amazon performance metrics across all brands including sales, traffic, conversion, Buy Box ownership, and ad performance (Sponsored Products, Brands, Display). - Identify listing health issues — suppressed listings, content gaps, unauthorized 3P sellers, and MAP violations — and escalate with recommended actions. - Analyze Share of Voice and competitive positioning across key category search terms. - Support A+ content and listing optimization...