Senior Analytical Lead

Job description

Minimum qualifications: - Bachelor's degree or equivalent practical experience. - 8 years of industry experience in digital advertising, consultative sales, media analytics, or financial analysis, or 6 years with an advanced degree - 6 years of experience working with advertisers, agencies, or clients. Preferred qualifications: - Experience with Google Ad Solutions, expertise in video advertising (AI-powered Performance and Video, CTV), understanding of participants landscape across traditional and digital media advertising. - Ability to develop business plans in complex, ambiguous environments, influence/collaborate across organizations, and drive business success for the customer and Google. - Expert knowledge of measurement science, including offline measurement, Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), and causal impact analysis. Experience implementing experimental design (A/B testing) and causal inference to measure business incrementality. - Advanced proficiency in SQL and database management, able to build automated reporting workflows, materializing tables, and creating data visualizations. About the job: Businesses of all shapes and sizes rely on Google’...