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Marketing Manager, Catalogue

Sony Music Entertainment · Sydney, New South Wales, AU

The Marketing Manager, Catalogue is responsible for developing and executing impactful marketing campaigns that maximise the visibility, cultural relevance,...

Job description

The Marketing Manager, Catalogue is responsible for developing and executing impactful marketing campaigns that maximise the visibility, cultural relevance, and commercial performance of Sony Music’s catalogue repertoire. Working across local and international priorities, the role partners closely with artists, management, international teams and internal departments to drive audience engagement, streaming growth and long-term catalogue value across digital, physical and emerging platforms. Reporting to the Director, Catalogue, this role plays a key part in bringing catalogue campaigns to life - balancing creative storytelling, audience development, digital innovation and commercial thinking to ensure Sony Music’s catalogue continues to connect with both existing and new generations of fans. What you'll do: - Manage a roster of catalogue artists and projects, acting as the day-to-day marketing lead and key internal point of contact. - Develop and execute innovative marketing campaigns that drive revenue, audience growth and long-term artist value. - Identify opportunities within Sony’s young catalogue, trending/reactive tracks and domestic roster. - Collaborate closely with Domesti...