Copywriter

Job description

Introduction At COCUNAT , we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion. We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives. We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today. If you enjoy writing, conceptualizing ideas and spotting trends before everyone else, we’d love to meet you. Your responsibilities: Creative & Performance: - Create copy for performance ads, mainly on Meta platforms - Develop hooks, claims and selling angles - Participate in the conceptualization of conversion-focused creatives - Think both about the copy and the visual hook of each ad - Analyze which creatives are performing and how to continue iterating them Content Development: - Create clear and actionable briefs for creators and the creative team - Adapt messaging and formats de...