Digital Ad Platforms Specialist

Job description

Hearst Television is seeking a Digital Ad Platform Specialist to manage and optimize our digital advertising platforms. In this role, you will be responsible for the setup, maintenance, and troubleshooting of ad platforms, ensuring seamless campaign execution and data accuracy. You will collaborate with cross-functional teams to support ad operations, enhance workflows, and ensure proper integration with reporting and analytics systems. This position requires a strong understanding of ad tech platforms, campaign management, and data-driven decision-making. You will report to the Director, Digital Ad Platforms. This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. Key Responsibilities: - Collaborate with internal corporate sales and product teams to support the development of new digital products. - Act as the primary point of contact for the digital ad product team, with responsibilities including: - Assisting in the research and development (R&D) of new digital products for HTV’s owned-and-operated (O&O) sites, core news and streaming apps, and audience extension platforms. - Enhancing and improving existing digital pr...